About Us

A mix of side hustle, entrepreneurial spirit & passion for sustainability ignited the creation of Icon Modern, started by Rocky Levy & Aaron Tvrdy, in 2007. Our origins lie in the creative reuse of materials: diverting urban trees designated for landfill and handcrafting them into unique pieces of furniture.

Furniture with a story and a mission.

And what started with 2 guys and a mission has grown into a full-service custom fabrication company specializing in commercial furniture and architectural elements. Our vast capabilities in wood, steel and other materials combined with our team of A&D experts offer designers a collaborative, seamless experience to create something truly unique.

With an emphasis on handcrafting our products locally, we source all of our materials within a 100-mile radius of our shop in Chicago, IL. Our vast capabilities, sustainable materials, and in-house services have enabled Icon Modern to become one of the leading custom fabricators in the Midwest.


Looking for a creative environment to grow your career while having fun? Icon Modern is a small but mighty team of people who are passionate about sustainability and values creativity in a down-to-earth, casual atmosphere. Come grow with us!



Aaron Tvrdy

Secret Talent? Does knowing every word to Digital Undergrounds's The Humpty Dance count?

Favorite material we work with and why? Urban Elm, it is a great under the radar urban wood. No two trees are ever the same but Elm is particularly unique from tree to tree.

Zombie apocalypse, what’s the first thing you grab before you run? Bulldozer, I don’t want to run.

Aaron Tvrdy  Owner & Operations

Nicole Humphrey

Favorite material we work with and why? Steel, love that it can be powdercoated with any color!

Favorite pop culture icon? Little Sebastian

Favorite City? Florence, Italy! The food, architecture and history are second to none.

Nicole Humphrey  Sales Operations + Quoting Manager

Allison Stegich

Favorite material we work with and why?
Urban wood. Trees are just as intelligent as humans and animals, just in completely different ways that we are still learning about. Each tree has its own story just like each of us do.

And I love that we are able to give these trees new life, in another form. Its what made me fall in love with Icon Modern's work and daydream about working here!

Allison Stegich  Marketing Director

Jeff Shuey

Favorite City? Breckenridge, CO – great drinks, great music and of course the SNOW!!

Secret Talent? Mad skills on the go-cart track, I refuse to lose.

New skill you want to learn? I have always wanted to learn to play the guitar. Oh wait, were you asking about a professional/work skill?

Jeff Shuey  Director of Project Management

Rocky Levy

Favorite material we work with and why? Any material with a story, whether it’s wood from a parkway tree or a car hood from a 1960’s Cadillac – everything we use has something to say.

Secret Talent? I can usually tell the make of a car from hearing it start.

Cocktail of Choice? Gin it to win it

Rocky Levy  Owner & Sales/Marketing

Carla Cortbawi

Favorite City? Bern, Switzerland

New skill you want to learn? I want to learn how to make pastries.

Favorite project you have worked on while at IM and why? I really enjoyed working on the new Caterpillar office. It was a lot of fun to work with found objects and create some truly unique pieces.

Carla Cortbawi  Design and Drafting

Mike Graziano

Favorite material we work with and why? Spalted Maple. Cause its cool as hell!

New skill you want to learn? To play guitar.

Favorite City? Del Mar, CA

Mike Graziano  General Manager/Finance

Meagan O'Keefe

Cocktail of Choice? A margarita, in any form

Favorite City? Lisbon

Favorite material we work with and why? Urban live edge Walnut; I love the movement and uniqueness of each slab

Meagan O'Keefe  Project Manager

Tim Boiko

Favorite project you have worked on while at IM and why? Jump Trading NYC because the job itself included so many different materials, from stone, steel, veneer, and solid wood within the different styles of furniture.

Secret Talent? Jack of all trades, master of none… some.

Tim Boiko  Logistics Manager

Jake Gazlay

Favorite thing about Icon Modern? The attention to detail, talented team and top notch snack game.

Favorite pop culture icon? Its a hard tie between Mr. Rogers and Ted Lasso

Favorite city? Positano, Italy. One of the most beautiful and delicious places I’ve been.

Jake Gazlay  Senior Project Manager

Darius Clacks

Favorite project you have worked on while at IM and why?
Hands down has to be the United Airlines Project at the Willis Tower. We created at table that had a real 757 Airplane wheel assembly inside of it, and one side of the office looked like you were actually inside of an aircraft. Amazingly done!

Darius Clacks  Logistics Assistant

Amy Pettie

Favorite material we work with and why? Hot rolled steel frame divider screens with metal mesh. There are endless design possibilities and look amazing with a fun powdercoat color.

Favorite cocktail? French 75

Favorite city?

Amy Pettie  Project Estimator + Sales Coordinator

Dave Julian

What’s your favorite thing about Icon Modern? The very talented group of people we work with. The people I work with are like family.

Two words that best describe you? Determined and helpful...always willing to help others.

Skill you would like to learn? Welding

Dave Julian  Logistics + Shipping

To start your next project
contact Nicole Humphrey

Our Values


We are committed to building trust with our clients, forming authentic relationships through collaboration & delivering consistent, reliable service. We do this by listening intently to designers’ needs, remaining flexible to make a client’s vision a reality and going the extra mile to ensure their project is a success.


We embrace new ideas and cultivate a culture of opportunity & ingenuity to remain at the forefront of our industry, offering our clients the most innovative custom solutions.


We ensure sustainability is weaved into everything that we do. We are committed to connecting with the environment and community around us, telling stories through our ever-evolving custom products that are handcrafted to last a lifetime.


Big ideas & inspiration are often hidden in the everyday things that we do. For Rocky Levy that was coming across a 2007 newspaper article in the Chicago Tribune that highlighted the thousands of trees being cut down in the city due to disease. Having worked in the commercial furniture industry for several years, a seed of an idea was planted: creating sustainable furniture out of local urban trees.

As luck would have it, he met an architect who had a similar passion for designing spaces with sustainability in mind, Aaron Tvrdy. Together, they worked with local craftsmen to fabricate urban wood tables for local businesses, leading to projects with brand names like Starbucks, Whole Foods and Twitter. What started out of a garage has grown into a 10,000 sq. foot office and showroom in the West Loop of Chicago.

Sourcing unique, sustainable materials serves as the foundation for Icon Modern. Our passion for sustainability is what enables us to offer one-of-a-kind furniture & architectural elements to our clients!

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We share our latest creative projects, behind-the-scenes, versatile materials and advice that aims to inspire ideas for your own projects. Get access right to your inbox once a month!

For every sign-up, we will make a donation to the Chicago Region Tree Initiative which aims to create healthier, more diversified urban forests.